unicom innovative 4g terminal strategy -凯发k8官网下载客户端中心

december 8 morning news today, china unicom was held in beijing the "fertile 4g " conference, china unicom corporation party secretary and chairmanmr wang attended the conference and delivered a speech.

mr wang said, "man road as the iron, now moving more from scratch," china unicom 4g confidence and expectations of all parties to fully stimulate the market potential, sufficient cohesion collaborative effort to jointly open up a new world of china unicom, 4g development.

terminal can be said that china unicom "fertile 4g " activated chain strategy, reshape the key to competitive advantage. general manager of china unicom fertile tesco operations center wuzhao xiang in the conference details of china unicom's strategy in terms of 4g terminals.

he said that china unicom will establish a "share of the first" ideas, through leading brands, cohesion balance, scale lifts and other initiatives to achieve a customized version share greater than 35% greater than 40% share of the high-end and low-end share of more than 30 %.

leading brands, china unicom will adhere to the open, high-end, eco-three words.

open areas: to achieve full network compatible, fully compatible frequency, more than 1,500 yuan models achieve 6 mold / mold 7 full support; the high end: to support high-speed internet access with ca, peak network speeds of more than 300m, but also to support voltefuture ,vowifi and hdvoice, the year must be 100 models and models can support ca volte; ecological aspects, applications have to do with content, premium traffic use.

balanced cohesion, china unicom will be on the user side, side channels and industry chain to promote multifaceted.

user-side driving: custom, non-customized machine enjoy the benefits of the policy contract, deposit fee to send machines to maintain an appropriate amount of subsidies, total subsidies to the user side of 45 billion yuan; channel side thrust: terminal gratuity and terminal telephone number contract awards totaling 10 billion yuan ; chain traction: increased subsidies for strategic models, including special ultra-low-cost terminal, unicom channel specifically for the terminal, tight end, support hdvoice, ca, volte, vowifi terminal technology, subsidy standards: $ 10-30 / taiwan, the total subsidy 10-20 billion.

scale lifts, china unicom will be through the upstream and downstream synergies to promote and accelerate the development of 4g scale.

upstream: dare to use policy, dare commitment to achieve scale supply; downstream: strengthening organizational rigidity classification assessment promote the realization of the scale of sales.